Brokers: How Do Experienced Agent Recruits Evaluate You?

by Jon Cheplak

Published on "Reality Times" on 24 Dec 2009

So much thought and energy is invested in how to recruit experienced agents; a basic prospecting call, postcards, visiting open house, cross-sale calls, transaction acknowledgment calls, and much, much more. And then, the fatal assumption most brokers make, driving their entire recruiting initiative and message around how their company stacks up against the competition and the delivery of feature/benefit. You know the one, the "feature dump" recruiting strategy, the most antiquated way to recruit today's experienced agent.

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